Keys to Recovery
The Client
Calgary Keys to Recovery Society was developed to permanently end homelessness with dignity, compassion, and support for adults recovering from addictions to stop homeless individuals from returning to the streets once they have completed treatment. Keys to Recovery provides intensive, collaborative case management services, in conjunction with permanent, affordable housing for highly vulnerable adults.
We developed the “Never Give Up” concept to spotlight the stories of volunteer individuals from the program and emphasize their triumphs in overcoming their addictions. The creative spans multiple platforms and communications formats, including print and digital advertising, informational brochures and reporting.
- Strategy development
- Concept development
- Design development and execution
- Art Direction
- Art production
- Print management
Advertising Campaign
The campaign highlights the rewards that these clients have gained after doing the hard work of addiction recovery.
Print Materials
Various pieces were developed to communicate to different audiences — from potential clients in need of resources to various community partners.
